“Come On, Just Hit Play”: Streaming as a Technocultural Practice
Andrzej Gwóźdź
gwan1@poczta.onet.plUniversity of Silesia (Poland)
https://orcid.org/0000-0002-4779-5942
Abstract
The author proposes a reflection on streaming understood as one of the dominant media technocultures of the early 21st century. By distinguishing the concept of stream (TV flow) from streaming (an Internet-based activity), he presents live streaming (‘remote viewing’ using real-time data retrieval from a server) in opposition to the live formula of traditional, linear television (entangled in the temporality of the TV programme). Regarding the use of Internet film platforms (especially Video on Demand), he indicates the process of remediation of films in the Internet space. Referring to films from Netflix’s Black Mirror series such as Bandersnatch (2018) by David Slade and Joan Is Awful (2023) by Ally Pankiw, as well as to Cam (2018) by Daniel Goldhaber and Spree (2020) by Eugene Kotlyarenko, the author depicts their self-reflective nature as streaming metaphors.
Keywords:
technocultural practice, streaming platforms, television flow, live streaming, Video on Demand, remediationReferences
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Authors
Andrzej Gwóźdźgwan1@poczta.onet.pl
University of Silesia Poland
https://orcid.org/0000-0002-4779-5942
Full Professor at the Institute of Cultural Studies, University of Silesia (Katowice). For many years he was also a researcher and lecturer at the University of Lodz, as well as a visiting professor at universities in Konstanz and Shanghai, and a lecturer at universities in the Netherlands, Czech Republic, Germany, and Latvia. He is particularly interested in the theory of film and new media, and the anthropology of imagery. His recent publications include two monographs on German cinema: Zaklinanie rzeczywistości. Filmy niemieckie i ich historie 1933-1949 [Enchanting the Reality: German Films and Their Histories 1933-1949] (2018) and Kino na biegunach. Filmy niemieckie i ich historie 1949-1991 [Rocking Between the Poles: German Films and Their Histories 1949-1991] (2019). Moreover, he is the author of Powtórka z Kutza [Revising the Works of Kazimierz Kutz] (2019), as well as the originator and editor of several dozen anthologies and collective volumes on media theory, history of film reflection, history of Upper Silesian cinema, and various filmmakers. His recent publications include: Z góry widać lepiej. Niedokończone rozmowy z Kazimierzem Kutzem. Rozmawiał Andrzej Gwóźdź [You Get a Better View from Above: Unfinished Conversations with Kazimierz Kutz – Interviewed by Andrzej Gwóźdź] (2019), Bauhausowcy i neoplastycy o filmie i kinie. Artykuły – dokumenty – scenariusze 1921-1936 [Bauhaus Artists and Neoplasticists on Film and Cinema: Articles – Documents – Scripts 1921-1936] (2023). In 2005-2009 he was the president of the Polish Association of Cultural Studies; in 2006-2014 he was the editor-in-chief of the quarterly Kultura Współczesna. He is the founder and, since 2015, the vice-president of the Polish Society for Film and Media Studies.
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