Subscription Video on Demand in Germany
Andrzej Dębski
andrzej_debski@poczta.onet.plUniversity of Wrocław (Poland)
https://orcid.org/0000-0002-0725-5765
Abstract
The article discusses the SVoD market in Germany against the background of the cinema market and other (pay) home cinema markets. The market is shown in a historical and contemporary perspective, also venturing into its (possible) future. Its growth, main players, audience characteristics and impact on the production industry in Germany are presented. Important points in the timeline of this market are the emergence of the first SVoD platform (2006), the launch of Netflix (2014), the outbalancing of cinema ticket sales by subscription revenues (2019), the emergence of platforms belonging to the old film studios: Disney and Paramount (2020-2022). The article also describes the phenomenon of German original productions and zooms in on the film preferences of streaming audiences. Reports from FFA, GfK, Goldmedia, as well as other publications on the German streaming market have been used. Oliver Schütte’s book The Netflix Revolution is referenced, opening and closing the discussion.
Keywords:
Germany, streaming, SVoD, Netflix, film preferencesReferences
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Authors
Andrzej Dębskiandrzej_debski@poczta.onet.pl
University of Wrocław Poland
https://orcid.org/0000-0002-0725-5765
Assistant Professor at the Willy Brandt Centre for German and European Studies at the University of Wrocław. Author of the books Historia kina we Wrocławiu w latach 1896-1918 [History of Cinema in Wrocław in 1896-1918] (2009) and Nowoczesność, rozrywka, propaganda. Historia kina we Wrocławiu w latach 1919-1945 [Modernity, Entertainment, Propaganda: History of Cinema in Wrocław in 1919-1945] (2019). Co-editor of volumes devoted to the history of cinema in Wrocław and Lower Silesia, Wrocław directors (Stanisław Lenartowicz, Sylwester Chęciński), and Polish-German film relations, as well as an anthology on early cinema.
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