In Light of Bollywood and Kollywood: Differences between the Production Cultures of Polish and Indian Film Industry

Marcin Adamczak

m_adamczak80@wp.pl
Adam Mickiewicz University in Poznan (Poland)
https://orcid.org/0000-0001-5540-6719

Abstract

The article inquires into the possibility of existence of different production cultures in the global film industry. Is there an alternative to the Western production culture (both Hollywood and European one), which is regarded as universal? A relevant example is provided by Indian film cultures (Bollywood and Tollywood). The author’s main source are interviews with Polish members of Indian film crews. This kind of collaboration was a chance for a meeting (or clash) of two production cultures on one film set. On the basis of the interviews, eight major differences between the European and Indian models of production culture have been identified. This distinction enables identifying an alternative production culture, based less on procedures, documentation and the planning of every element of the process, and more on spontaneity and flexibility

 

Supporting Agencies

The article was written as part of the project “FilmInd – The Indian Film Industry as a Driver of New Socio-economic Connections between India and Europe”, financed by National Science Centre (2017/27/Z/HS4/00039).

Keywords:

production culture, production studies, Indian film industries

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Published
2022-12-31

Cited by

Adamczak, M. (2022) “In Light of Bollywood and Kollywood: Differences between the Production Cultures of Polish and Indian Film Industry”, Kwartalnik Filmowy, (120), pp. 28–45. doi: 10.36744/kf.1330.

Authors

Marcin Adamczak 
m_adamczak80@wp.pl
Adam Mickiewicz University in Poznan Poland
https://orcid.org/0000-0001-5540-6719

Associate Professor at the Faculty of Anthropology and Cultural Studies at Adam Mickiewicz University in Poznań, Poland. Visiting scholar at Lodz Film School and the University of Gdańsk. Co-founder of the distribution company Velvet Spoon. Author of books: Globalne Hollywood, filmowa Europa i polskie kino po 1989 roku [Global Hollywood, European Cinema and Polish Film after 1989] (2010), Obok ekranu. Perspektywa badań produkcyjnych a społeczne istnienie filmu [Besides the Screen: Production Studies Perspective and Social Dimensions of Film] (2014) and Kapitały przemysłu filmowego: Hollywood, Europa, Chiny [Capitals of Film Industry: Hollywood, Europe and China] (2019).



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