European Showrunners: The Impact of Streaming Platforms on Changes in the Television Authorship Model in Spain and Poland
Dawid Junke
dawid.junke@gmail.comUniversity of Wrocław (Poland)
https://orcid.org/0000-0002-4894-994X
Abstract
The article examines the impact of global streaming platforms such as Netflix on the authorship model of television series in Spain and Poland. Both countries have experienced a dynamic increase in audiovisual production investment, exceeding the European average. In Spain, where Netflix has established its largest production hub in Europe, the adoption of the showrunner model has influenced local production practices. In Poland, despite the dominance of a director-centred cinematic tradition, the streaming market’s growth has led to changes in work culture and production organisation. The article also addresses challenges in adapting the showrunner model, including the marginalisation of screenwriters in Poland and the limited influence of Spanish showrunners on budgeting.
Supporting Agencies
Keywords:
showrunner, streaming, Netflix, production studies, authorship of TV seriesReferences
Dziadul, C. (2022, 29 marca). Netflix Opens CEE Bureau and Reveals Polish Investment. Broadband TV News. https://www.broadbandtvnews.com/2022/03/29/netflix- -opens-cee-bureau-and-reveals-polish-investment
Google Scholar
Elidrissi, F. (2019, 12 listopada). Showrunners españoles: los artífices de las series que triunfan en todo el mundo. The Objective. https://theobjective.com/further/cultura/2019-11-12/showrunners-espanoles-tv
Google Scholar
Fuentes Rueda, P., Del Castillo Aira, I. (2023). Showrunners españoles en la era Netflix: Indicadores de tareas para su definición. Dixit, 37 (2), ss. 53-68. https://doi.org/10.22235/d.v37i2.3343
Google Scholar
Major, M. (2024, 22 lutego). Scenarzystka „Absolutnych debiutantów”: Dla mnie formującym doświadczeniem był serial „Fleabag”. Wirtualne Media. https://www. wirtualnemedia.pl/artykul/scenarzystka-absolutnych-debiutantow-netflix-nina- -lewandowska-seriale-dziewczynskie-lena-niko-wakacje-nad-morzem-coming- -of-age
Google Scholar
Reid, J. (2024, 13 lutego). How Spain Became a Key Netflix Hub for Movies and Shows. NextTV. https://www.nexttv.com/news/how-spain-became-a-key-netflix-hub- -for-movies-and-shows
Google Scholar
Smith, P. J. (2009). Spanish Screen Fiction: Between Cinema and Television. Liverpool: Liverpool University Press. https://doi.org/10.2307/j.ctt5vjkd5
Google Scholar
Szczepanik, P. (2024). SVOD Production in East-Central Europe: Understanding the „Streamer Imaginaries” of Independent Producers. W: C. Meir, R. Smits (red.), European Cinema in the Streaming Era: Policy, Platforms, and Production (ss. 215-238). London: Palgrave Macmillan. https://doi.org/10.1007/978-3-031-42182-2_11
Google Scholar
Szostak, S. (2022). Status i prestiż zawodu scenarzysty w systemie produkcji audiowizualnej. Kwartalnik Filmowy, (120), ss. 116-142. https://doi.org/10.36744/kf.1355
Google Scholar
Szostak, S. (2023, 19 stycznia). Kalina Alabrudzińska i Agata Gerc o „Sexify”: Seks, ważny dla młodych ludzi temat. Świat Seriali. https://swiatseriali.interia.pl/newsy/ seriale/netflix-seriale-1389/news-kalina-alabrudzinska-i-agata-gerc-o-sexify- -seks-wazny-dla-ml,nId,6541925
Google Scholar
Szostak, S. (2023). Serwisy streamingowe a lokalna branża audiowizualna – mapowanie wpływu Netflixa na polski sektor produkcji. Images. The International Journal of European Film, Performing Arts and Audiovisual Communication, 35 (44), ss. 204-226.
Google Scholar
Szostak, S., Szymańska, J. (2024). Producent w kulturze produkcji – nieustanna praca w kryzysie. Prace Kulturoznawcze, 28 (3), ss. 77-99.
Google Scholar
Whittock, J. (2022, 29 czerwca). International Disruptors: Galician Screenwriter and Director Dani De La Torre on the Rise of Spanish Drama Production and How Embracing the U.S. Showrunner Model Transformed the Local Industry. Deadline. https://deadline.com/2022/06/international-disruptors-galician-screenwriterand-director-dani-de-la-torre-on-the-rise-of-spanish-drama-production-andhow-embracing-the-u-s-showrunner-model-transformed-the-local-industry-1235053322
Google Scholar
Authors
Dawid Junkedawid.junke@gmail.com
University of Wrocław Poland
https://orcid.org/0000-0002-4894-994X
Assistant Professor at the Institute of Cultural Studies, University of Wrocław; Fulbright Slavic Award recipient. A scholar of popular culture, he is fascinated with TV shows, films, and narratives. His research interests revolve around the cultural aspects of the production and reception of television shows. Author of the book Transcendencja i sekularyzacja. Motywy religijne we współczesnych amerykańskich serialach telewizyjnych [Transcendence and Secularization: Religious Motifs in Contemporary American Television Shows] (2018). In 2022 he lectured as a Visiting Assistant Professor at the University of Washington, Seattle.
Statistics
Abstract views: 11PDF downloads: 0
License
Copyright (c) 2025 Dawid Junke

This work is licensed under a Creative Commons Attribution 4.0 International License.
The author grants the publisher a royalty-free non-exclusive licence (CC BY 4.0) to use the article in Kwartalnik Filmowy, retains full copyright, and agrees to identify the work as first having been published in Kwartalnik Filmowy should it be published or used again (download licence agreement). The journal is published under the CC BY 4.0 licence. By submitting an article, the author agrees to make it available under this licence.
In issues from 105-106 (2019) to 119 (2022) all articles were published under the CC BY-NC-ND 4.0 licence. During this period the authors granted a royalty-free non-exclusive licence (CC BY-ND 4.0) to use their article in „Kwartalnik Filmowy”, retained full copyright, and agreed to identify the work as first having been published in our journal should it be published or used again.
Most read articles by the same author(s)
- Dawid Junke, Competition or Cooperation? Formal and Industrial Interplay Between Cinema and Television , Kwartalnik Filmowy: No. 115 (2021): Form Film, Content Film
- Dawid Junke, Televisual Authorship and Comedy Showrunners: The Case of Greg Daniels , Kwartalnik Filmowy: No. 124 (2023): Streaming